Game
Last updated
Last updated
MILK play-to-earn game consists of two mechanics: minting and mining. Players mint a planet and a character, and can then mine $MILK. Depending on the characteristics of the planet and the character, players earn different amounts of in-game tokens.
To foster steady user growth and start building the onchain library efficiently, MILK game is designed to be simple and viral. We integrated the following principles into the game’s economy to achieve this goal:
Simple mechanics The game is designed to be intuitive and accessible for everyone, including users new to Web3. By using straightforward and viral minting and mining mechanics, players can quickly start without spending much time on learning
Sustainability Minting costs and mining rewards are pegged to the USD, ensuring stability regardless of token price. Thus, users can reliably plan their long-term income without worrying about market volatility.
Scalability The cost to mint an NFT is fixed at $30, maintaining a low entry barrier. Pegging the minting cost to USD prevents the 'dead loop' scenario observed in other projects, where skyrocketing token prices make it too expensive for new users to join. In contrast, our approach allows hundreds of thousands of players to join the game any time, ensuring that token price growth doesn't hinder our user base expansion.
The meme rush of 2024 shows a growing trend: more and more users are choosing meme tokens over high FDV VC-backed projects. This shift is driven by the more equitable supply distribution of memecoins and their greater growth potential compared to altcoins. Users are tired of being exit liquidity for funds and investing in pseudo-technological tokens. MILK embraces this philosophy and brings it to the GameFi space.
From 2021 to 2024, the GameFi sector received over $10 billion in investments, yet we have not seen a new Axie or a game that generated more onchain transactions and excitement than PVU did in 2021. Recent GameFi projects raised tens of millions, yet their games failed to attract users, all because the teams were fixated on the destructive belief that gameplay was more important than user earnings.
Teams that fail to deliver high earnings in Web3 games jeopardize their projects before they even launch. We believe Web3 game projects should make the economy and profitability of their games a priority.
This cycle, we’ll surely see a GameFi runner, driven by a wave of retail users seeking a safer way to earn while getting acquainted with crypto, rather than trading memecoins. Given how easily memecoins surpass a $1 billion market cap, we can expect this P2E runner to easily achieve a valuation of $10–20 billion. As P2E projects focused on user earnings grow, they will attract liquidity from memes, paving the way for the first $10B+ valuation project. MILK is designed to be that project.
Drawing on the success of 2021 games and lessons from pseudo-AAA projects that failed to attract users, we’ve designed MILK’s economy to provide high earnings for players of all budgets, without favoring those with larger capital. With no VCs involved and a small initial capitalization, the community will have the opportunity to secure its share at a more favorable valuation